Facts About Johnnie Walker Blue Label Ultra Revealed
Wiki Article
The Ultra bottle is the results of a 5-yr quest by Johnnie Walker’s proprietor, Diageo, to find the most sustainable and lightest packaging doable even though retaining the luxury aura on the franchise and its Exclusive combination of whiskies, which incorporate ultra-uncommon Oban, Brora, Royal Lochnagar, and several other ghost distilleries.
Diageo is a world chief in beverage alcohol with an outstanding selection of brands across spirits and beer classes.
Diageo’s experimented with sustainable packaging before—a 90% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle would be the tip with the spear for glass—especially for corporations wishing to promote in Europe.
Aroma: Deep waves of dried fruits, antique oak, and delicate smoke with whispers of dim chocolate and florals
Our DRINKiQ programme aims to boost the 'collective drink IQ' by escalating community awareness of the effects of alcohol and supporting accountable drinking.
This tends to develop a discreet opening by which the bottle might be removed. Soon after pouring a glass of the unusual, specifically blended whisky, we invite you to return the bottle to its cradle—its pure resting spot in addition to a testament to purposeful layout.
We hope that our discoveries could have a beneficial effects throughout the broader field and aid learn new opportunities for lighter, decrease carbon packaging solutions.”
Sure—this collectible edition might be purchased online and shipped securely in your door with signature confirmation.
With less than 888 bottles introduced globally, Every single bottle is individually numbered and introduced in a very luxurious collector’s circumstance.
“We didn’t know what we were likely to be able to attain after we set out to force the boundaries of luxurious, and the result is something which many explained wouldn't be achievable.
The complex worries that lightweighting presents led us to incorporate different layout and generation requirements that we could not have envisaged Firstly of our journey; with the prerequisite of the tear fall form which We've got moulded to nevertheless mimic the enduring square form of Johnnie Walker bottles, to the addition of a protecting cage to permit for the round base, and the hand-making and filling of each and every particular person bottle to stay away from damages in output.
“We took our vision into a team of skilled glassmakers and throughout a five 12 months exam-and-discover approach slowly identified how to create stylish, light-weight glass. The technological problems that lightweighting provides led us to include numerous layout and creation specs that we couldn't have envisaged At the beginning of our journey; within the requirement of the tear fall form which We've got moulded to even now mimic the enduring square kind of Johnnie Walker bottles, to your addition of the protective cage to allow for any round base, along with the hand-generating and filling of every specific bottle to stop damages in generation.”
“As an alternative to hold this new expertise near our upper body, we’re thrilled to be offering a royalty-no cost licence to our granted UK patent get more info to the entire world.
The reveal of Johnnie Walker Blue Label Ultra signals the brand’s commitment to innovation, with hopes that the ground-breaking style could inspire the greater high-class, light-weight, and small-carbon whisky bottles of tomorrow.
Indeed—this collectible edition can be purchased online and transported securely towards your doorway with signature confirmation.
Liquid Light enveloped guests inside a mesmerizing interplay of light and shadow, with moving light passing through glass forms and projecting sophisticated patterns onto white partitions.
For the reason that time of its founder, John Walker, those that Mix its whiskies have pursued flavour and quality earlier mentioned all else.